The finest blend of
modesty and luxury
The story
DAMZELLE
She is not a young girl in distress —she is a woman who goes to work, runs a business, hangs out, loves to fine dine and is a big fan of cold coffee. She likes to do it all but not at the cost of her values. She never tries to fit in —she makes her own statement with style.
BEGINNING OF A NEW ERA IN PAKISTANI FASHION
For too long, modest luxury fashion meant choosing imported brands or settling for local options that didn’t match our standards. Damzelle changes everything by bringing modesty, style and luxury together under one name and one nation —proudly Pakistani.
LUXURY WITH VALUES
Modesty is not a weakness—it is a choice. A bold, unapologetic declaration that you can be both graceful and unstoppable. A woman who wears Damzelle doesn’t just wear clothes—she wears her confidence. She radiates the quiet power of having no need to prove anything.
DAMZELLE who?
She is not a young girl in distress —she is a woman who goes to work, runs a business, hangs out, loves to fine dine and prioritizes self-care. Her wardrobe reflects her personality; modest, elegant and powerful. She likes to do it all but not at the cost of her values. She never tries to fit in —she makes her own statement with style.
Welcome to a new era in Pakistani fashion
For too long, having a modest wardrobe meant choosing imported brands or settling for local options that didn’t match your standards. Damzelle changes everything by bringing modesty, style and elegance together under one name and one nation —proudly Pakistani.
Dare to be modest
Modesty is not a weakness —it is a choice. A bold, unapologetic declaration that you can be both graceful and unstoppable. A woman who wears Damzelle doesn’t just wear clothes —she wears her confidence. She radiates the quiet power of having no need to prove anything.
about us
DAMZELLE
She is not a young girl in distress —she is a woman who goes to work, runs a business, hangs out, loves to fine dine and is a big fan of cold coffee. She likes to do it all but not at the cost of her values. She never tries to fit in —she makes her own statement with style.
BEGINNING OF A NEW ERA IN PAKISTANI FASHION
For too long, modest luxury fashion meant choosing imported brands or settling for local options that didn’t match our standards. Damzelle changes everything by bringing modesty, style and luxury together under one name and one nation —proudly Pakistani.
LUXURY WITH VALUES
Modesty is not a weakness—it is a choice. A bold, unapologetic declaration that you can be both graceful and unstoppable. A woman who wears Damzelle doesn’t just wear clothes—she wears her confidence. She radiates the quiet power of having no need to prove anything.
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The begining
The concept was elegantly straightforward: to present exquisite clothing within inspirational environments, accompanied by unparalleled service.
Innove Couture marked its inception with the opening of its inaugural boutique at Centrall Centre, a distinguished shopping mall located in New York.
Opening our doors to more and more clients, we go national with Innove Couture boutiques across New York.
Innove Couture around the world — we launch international shipping, opening to markets outside of the United States of America.
Several decades late
Boasting a network of stores spanning North America and a robust global eCommerce platform, Innove remains dedicated to bringing everyday luxury to communities near and far.
